Priscilla R. Heredia O.D.
Optometry
Dr. Priscilla R. Heredia, is a dedicated and accomplished optometrist and optometric glaucoma specialist, serving as CEO of Southwest Texas Eyecare Associates - a proud legacy founded by her father, Dr. Carlos E. Rodriguez. Dr. Heredia is highly trained in ocular pathology, comprehensive medical eye exams as well as routine eye exams for glasses and contacts. After becoming an honors graduate of the prestigious University of Houston College of Optometry, Dr. Heredia returned home to Eagle Pass, TX with a passion to serve in a medically underserved area to include Maverick and surrounding counties. With more than 10 years of experience in the field, her commitment to excellence, compassion and leadership has been recognized through multiple honors including the Best of Business Rate Award, the University of Houston Cougar 100 award which named Southwest Texas Eyecare Associates as one of the fastest-growing Cougar-owned businesses, and Top Optometrist in the Global Directory of Who's Who. Dr. Heredia continues to uphold the values of service, faith and community instilled by her family while advancing the mission of Southwest Texas Eyecare Associates.
Industry: Health Services
Affiliations:
Student Volunteer Optometric Services to Humanity
Member
Member
Fellowship of Christian Optometrists
Lions Club
Member
Member
Texas Optometric Association
Member
Member
American Optometric Association
Member
Member
Golden Key National Honor Society
Member
Member
Baptist Student Ministries
Member
Member
Career Accomplisments
Licensed as a Therapeutic Optometrist and Optometric Glaucoma Specialist
UTSA cheerleader
About:
Special clinical interests: glaucoma, diabetic eye exams, dry eye management, cataract evaluations, pediatric eye exams, specialty contact lens fittings, refractive surgery co-management.
Professional associations: American Optometric Association, Texas Optometric Association, Eagle Pass Border Lions Club
Professional Awards: Best of Business Rate 2024, Cougar 100, Top Doctor in Global Directory of Who's Who
Community Service:
Proud supporter of the Buddy Foundation, a non-profit dog rescue organization
Proud supporter of multiple athletic teams at the Eagle Pass High School and C.C. Winn High School
Proud supporter of the Eagle Pass Youth Sports Center
Scholarship donor for the Eagle Pass High School and C. C. Winn High School
Member of the Eagle Pass Border Lions Club
Youth leader at Real Path Baptist Church
Industry: Health Services
Current Organization: Southwest Texas Eyecare Associates
Specialty: Optometry
Honors & Awards: Cougar 100
Affiliations: Student Volunteer Optometric Services to Humanity, Fellowship of Christian Optometrists, Lions Club, Texas Optometric Association, American Optometric Association, Golden Key National Honor Society, Baptist Student Ministries,
Website: https://www.swteyecare.com
Career
(2015 Present)
Southwest Texas Eyecare Associates
O.D./ CEO
Eagle Pass, Texas, United States of America
Professional honors and awards
(2024)
Cougar 100
Recipient of the Cougar 100 Award, honoring one of the fastest-growing Cougar-led businesses, recognizing exceptional success, leadership and business growth.
(2024)
Best of Business Rate Award
Honored with the Best of Business Rate Award in Optometry for exceptional service and commitment to patient care
(2025)
Top Doctor in Global Directory of Who's Who
Recognized and honored by inclusion in the Top Doctor Global Directory of Who's Who, a distinction highlighting outstanding professionals in healthcare worldwide.
( 2015)
Doctor of Optometry
Education Level: O.D.
Institute Name: University of Houston College of Optometry
Location: United States of America
( 2015)
Education Level: Internship
Institute Name: Lackland Air Force Base
Location: United States of America
( 2015)
Education Level: Internship
Institute Name: South Texas Veterans Affairs Medical Center in San Antonio
Location: United States of America
( 2011)
Bachelor of Science degree in Biology
Education Level: B.S.
Institute Name: University of Texas in San Antonio
Location: United States of America
2024
Eagle Pass Youth Sports Center financial supporter
Proud financial supporter of the Eagle Pass Youth Sports Center, helping provide resources and opportunities for young athletes in the community
Eagle Pass, Texas, United States of America
2021
Scholarship donor
Scholarship donation: C.C. Winn High School
Eagle Pass, Texas, United States of America
2024
Youth leader
Helping guide and mentor the next generation in their spiritual and personal growth
Eagle Pass, Texas, United States of America
2023
Member of Eagle Pass Border Lions Club
Global service organization dedicated to improving communities through volunteer work, with a special focus on vision, health, and humanitarian aid
Eagle Pass, Texas, United States of America
2020
Buddy Foundation financial supporter
non profit dog rescue organization
Eagle Pass, Texas, United States of America
2021
Buddy Foundation financial supporter
non profit dog rescue organization
Eagle Pass, Texas, United States of America